Philosophy

Forget everything you've been told about workplace "culture". It's overcomplicated jargon. What matters is the lived experience of your people day to day.

People thrive when they focus on what they do best.

So instead of fixing weaknesses, addbuttr leans into the neuroscience by amplifying individual and collective potential.

Groups of people evolve organically, not through being forced.

That’s why addbuttr leans into the concept of memetics, by focusing on how ideas and behaviours spread naturally.

There is a disconnect between companies and employees on who has the biggest impact on your teams.

addbuttr centers the employee perspective - focusing on peer influence and social networks.

We embrace positive psychology, a bottom-up methodology, and informal leaders - our "firestarters" - and challenge engrained ways of thinking.

Who are we for?

Teams who are:

  • People-first

  • Slack-native (Teams coming soon) - especially remote-first, or distributed

  • Focused on impact

  • Tired of top-down culture change that doesn’t stick

  • Ready to ditch the buzzwords

  • Want a simpler, cheaper and more effective HR tech stack

Tech

addbuttr uses AI to surface and spread "what works."

We use natural language processing to analyse patterns in your day-to-day communication, finding the strengths and behaviours that make a real difference.

Then we take it further. Coming soon … our agentic AI works alongside your people, creating strong partnerships across the team and amplifying individual strengths, helping what works naturally spread.