How it works

Uncover what works, spread what matters

addbuttr combines behavioural psychology with network analysis data to reveal the positive forces already at work in your organisation. The platform operates entirely transparently and is grounded in positive psychology to instil trust and drive meaningful change.

What it looks like day to day

Live, dynamic profiles for personal and team insight
Recognition that flows naturally in Slack
Informal leaders surfaced and activated to drive bottom-up change
Meaningful connections that close knowledge gaps and spark collaboration
People practices tailored to how your team actually works

All powered by agentic AI - designed to make real insights stick, scale, and spark everyday action. Which all combines to create richer async communication, happier teams, and strategy that actually lands

Features

My Edge

Your personal edge is the unique mix of positive energies that make you, you, at work. Think of it as an evolving profile that highlights your natural tendencies and what you’re good at - helping you see how you contribute to the team and where you can really shine.

Our Edge

Our Edge highlights the collective strengths at varying levels across your organisation. It shows up as a powerful mix of energy, surfacing how individuals and groups come together to create something greater.

Firestarters

Firestarters are the informal leaders in your organisation - people who spark change, motivate others, and influence the day-to-day feeling in your company. addbuttr helps you spot these key influencers and empowers them to enhance their effect. We also spotlight your AI firestarters to accelerate AI literacy across teams.

Buttrs

Buttrs are all about giving and getting recognition across your team. Think of them like little moments of appreciation - where people can acknowledge each other’s efforts, wins, or support in a fun and meaningful way (all while spreading some buttr!).

Boards

Boards are your go-to space for shared recognition. Employees can celebrate milestones, achievements, or even just the positive vibes, making appreciation public and interactive.

Buttrs and Boards are awesome on their own, replacing the need for multiple tools. But the real magic is that their content is integrated into the Edge algorithm, driving insight and, more importantly, action.

We're just getting started

We're innovating at pace and continuously adding new features to amplify engagement, performance, and connection. Up next on our roadmap: agentic AI coaches, stay surveys, and hidden heroes nominations. Watch this space.