Last updated: 22 April 2025
This Privacy Policy explains how we collect, use, and protect your personal information when you use the addbuttr platform.
addbuttr is a company registered in England and Wales (company number 16280270). We are a UK-based platform designed to help organisations understand and enhance positive individual and group traits. We offer services that analyse communication data to generate actionable insights.
We do not collect personally identifiable information directly. The platform integrates with your company’s communication tool (e.g., Slack), and processes messages within that platform. Usernames are anonymised before any processing takes place. However, we cannot control whether users include personally identifiable or sensitive information within message content.
We use anonymised message data to:
Enable organisations to identify strength traits and key contributors
Provide insights on trends and influence networks
Improve and evaluate the effectiveness of our platform
Generate feedback and reporting for client organisations
We use the following third-party service providers to process anonymised data:
OpenAI: For natural language processing and analysis
Amazon Web Services (AWS): For secure cloud hosting and storage
These providers may process data on our behalf but do not access user identities due to our anonymisation protocols.
We implement industry-standard technical and organisational measures to safeguard the anonymised data processed via our platform. This includes:
Data encryption in transit and at rest
Access controls and logging
Anonymisation of usernames before processing
Anonymised data is retained only for the duration necessary to provide our services and conduct analysis. After this period, data will be deleted or permanently anonymised for benchmarking purposes unless otherwise agreed.
Some data may be processed or stored outside the UK/EEA. Where applicable, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to comply with GDPR requirements.
As data processed is anonymised, it does not fall under the scope of personal data rights under GDPR. If identifiable data is inadvertently captured, we will work with our partners to ensure it is deleted promptly upon request.
If you have any questions or concerns about this policy, please contact us at:
Email: info@addbuttr.com
Address: addbuttr ltd, 71-75 Shelton Street, Covent Garden, London, UK, WC2H 9JQ